The Waveform Name
The Waveform Trademark
The Origins of Waveform

The Waveform Name


Every loudspeaker produces a waveform, or broadband frequency response. Waveform is a natural marque, perfect in its simplicity. Waveform® is a registered trademark first taken out with the Canadian government in 1985 by Ötvös Industries. The trademark is the legal property of Waveform Inc.

The Waveform Trademark


The original three word Waveform logo (The Waveform Loudspeaker), was designed to make an implicit statement. A new product, a new company direction, demanded a new image.

The original art for the new Waveform logo was created by the ad agency madvertising in the Fall of 1995. In its openness and simplicity, the emblem demonstrates willingness to evolve. The power and clarity of the image promise a first class product.

The stylized AV and curved R reflect the artistic content of the product. The serif font is indicative of John Ötvös's high regard for tradition.

The Mach 7 1993

Part of a one of a kind 5 pc. surround speaker system of qtr. sawn white oak for Mr. Jack Renner, CEO Telarc

The Origins of Waveform

The predecessor of the Waveform Mach 17 loudspeaker, the Mach 13, was built as a design exercise to determine the limits of the original cabinet with respect to dispersion and diffraction. It was developed to understand the nature of two superior drive units and the limits to which they could be pushed.

This pioneering work has resulted in the Mach 17, with its mid-range and tweeter speakers housed in a tiltable and turnable egg with fully discrete electronic crossover.

As an uncompromising commitment to its product and to its clients, Waveform makes only one model and constantly investigates new methods and materials in order to improve acoustic accuracy, yielding a greater sense of realism for the listener.